Fresh from the (word)press

MySpace, Auditude Partner With MTV for Web Ads

“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace president of marketing and sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”

“Once something like this is done, it is used as a template by the other networks who are all chasing additional revenue, particularly this year,” Enderle said.

Read the complete story at HomeMedia

Can Judy McGrath keep MTV Networks up with the beat of the internet era?

Yet this month MTV Networks struck an innovative deal with MySpace, which also allows its users to upload video clips. Technology provided by Auditude will identify clips on MySpace belonging to MTV Networks and overlay advertising on them; MySpace and MTV will split the resulting revenue. This may signal that MTV is becoming more creative in its dealings with its online rivals.

“I think the major strategy is that you have to be open and flexible, and probably change it every day,” says Ms McGrath. Now she must decide how much change to pursue in the future.

Read the complete story at The Economist

Analysis points to 5 key debate moments

Barack Obama may have won the presidential debates during five key moments, each of which was viewed hundreds of thousands of times on video-sharing sites on the Internet in the ensuing days, according to an analysis of viewership figures of every video uploaded to the major video sites — including YouTube, DailyMotion, Veoh, MySpace and MetaCafe.

The analysis, conducted by a Silicon Valley company called Auditude, shows a dramatic spike in Internet viewership for either goof-ups by John McCain or scores by Barack Obama. For each of the three presidential debates, Auditude assigned a unique “fingerprint” to every uploaded video and used a Google-like webcrawler to track the total viewership of each moment and measure the most popular minutes of each broadcast.

Read the complete story at Politico

Video deal called signal of industry shift

This is a game changer,” Berman said. “This takes us from a world of ‘no’ to a world of ‘yes,’ where the audience gets to curate content, express and share it as they choose, while copyright holders are not only respected, they get to make money.”

Auditude Chief Executive Adam Cahan, a former executive of both Google and MTV Networks, said he joined the company a year ago when it was still based in Los Angeles because he was intrigued by the prospect of helping media companies reach their fans across the Web. He already has signed Warner Bros.

Read the complete story at Seattle Times

STEP 2.0: PROFITS

MySpace (a unit of News Corp., which also owns The Post) announced a deal with online-ad technology specialist Auditude and MTV Networks to tag advertisements to clips of shows like “The Colbert Report” that are uploaded to the site by users.

Read the complete story at NY Post

Breaking Down The Election Season Minute-By-Minute

“Now that the election is over there is going to be no shortage of punditry looking to pinpoint exactly what moments in the last 18 months contributed to Barack Obama’s victory over John McCain. No one is better equipped for this analysis than Auditude, the video fingerprinting company that was recently employed to power part of MySpace’s video platform.”

Read the complete story at TechCrunch

MTV, MySpace Figure Out How To Make Ads Follow Video

Deal Lets Social-Network Users Upload Clips With Ads Sold By Either Partner.

Read the complete story at AdAge

Copping an Auditude

“As a third-party technology provider, Auditude’s system can work on virtually any platform or social network anywhere on the Web rather than being applicable only to a single site, such as YouTube. That allows publishers to take advantage of the viral spread of their content rather than trying to contain it…

The strategy makes perfect sense. It’s precisely the sort of application I told the A&E folks awaited invention: a B2B tool that gives copyright owners a shot at capturing some of the value users are creating, ad hoc, from their content, rather than trying to create value from the top down through enforced scarcity–a virtual impossibility anyway on an open network like the Web.”

Read the complete story at ContentAgenda

MySpace and MTV Turn Pirated Video Into Ad Dollars

“On Monday, social network MySpace will join Google’s YouTube unit in treating the professional video clips uploaded by its users as an opportunity to show advertising, not as a potential violation of copyright law.

MySpace, a unit of the News Corporation, plans to announce a partnership with Viacom’s MTV Networks (whose channels include Comedy Central, Nickelodeon, VH1 and MTV) and Auditude, a Palo Alto,Calif-based firm that can identify whether the video clips that users upload to the Web are owned by a television network.”

Read the complete story at NY Times

MySpace Hopes System Solves Copyright Issues

Auditude’s system can automatically insert an ad into videos that contain professional content. MySpace and the media companies that produce the content will be able to sell ads tied to the uploaded videos and share ad revenues. (MySpace is owned by News Corp., which owns Dow Jones & Co., publisher of The Wall Street Journal.)

Previously, MySpace scanned videos on the site and removed or barred them if they included copyright-protected material.

“Up until now, if you uploaded a clip, you couldn’t do it in a legitimate way. It either was blocked or taken down,” says Jeff Berman, president of marketing and sales at MySpace. “This allows us to go from a world of no to a world of yes.”

Read the complete story at WSJ