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13 Nov 2008
Analysis points to 5 key debate moments

Barack Obama may have won the presidential debates during five key moments, each of which was viewed hundreds of thousands of times on video-sharing sites on the Internet in the ensuing days, according to an analysis of viewership figures of every video uploaded to the major video sites — including YouTube, DailyMotion, Veoh, MySpace and MetaCafe.

The analysis, conducted by a Silicon Valley company called Auditude, shows a dramatic spike in Internet viewership for either goof-ups by John McCain or scores by Barack Obama. For each of the three presidential debates, Auditude assigned a unique “fingerprint” to every uploaded video and used a Google-like webcrawler to track the total viewership of each moment and measure the most popular minutes of each broadcast.

Read the complete story at Politico