Copping an Auditude
“As a third-party technology provider, Auditude’s system can work on virtually any platform or social network anywhere on the Web rather than being applicable only to a single site, such as YouTube. That allows publishers to take advantage of the viral spread of their content rather than trying to contain it…
The strategy makes perfect sense. It’s precisely the sort of application I told the A&E folks awaited invention: a B2B tool that gives copyright owners a shot at capturing some of the value users are creating, ad hoc, from their content, rather than trying to create value from the top down through enforced scarcity–a virtual impossibility anyway on an open network like the Web.”
Read the complete story at ContentAgenda