MySpace, Auditude Partner With MTV for Web Ads
“Auditude is opening the floodgates for users to program video on MySpace and ensure copyright holders get paid,” said Jeff Berman, MySpace president of marketing and sales. “In one fell swoop, Auditude and its partners are empowering consumers and building a better business model. That’s a good deal all around.”
“Once something like this is done, it is used as a template by the other networks who are all chasing additional revenue, particularly this year,” Enderle said.
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