MySpace Hopes System Solves Copyright Issues
Auditude’s system can automatically insert an ad into videos that contain professional content. MySpace and the media companies that produce the content will be able to sell ads tied to the uploaded videos and share ad revenues. (MySpace is owned by News Corp., which owns Dow Jones & Co., publisher of The Wall Street Journal.)
Previously, MySpace scanned videos on the site and removed or barred them if they included copyright-protected material.
“Up until now, if you uploaded a clip, you couldn’t do it in a legitimate way. It either was blocked or taken down,” says Jeff Berman, president of marketing and sales at MySpace. “This allows us to go from a world of no to a world of yes.”
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