Record Labels Forge New Business Blueprint with MySpace
“One of the most common examples of unauthorized use occurs when someone uploads a copyright-protected video snippet, such as a scene from a TV show, to a Web site. Such clips often contain copyrighted music. With 35 million monthly unique users on MySpace, it would be an arduous task to catch every example of unauthorized use.
To address this issue, MySpace has entered into a partnership involving MTV Networks and the online video ad technology company Auditude. Rather than remove those copyrighted clips that originated on MTV Networks, MySpace will place ads on them. Revenue generated from these ads will be divided among MySpace, Auditude and the copyright holders. MTV Networks is the parent company of several channels, including Comedy Central, MTV, VH1 and Country Music Television (CMT).”
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