Fresh from the (word)press

Read about what is going on at Auditude. We hope to keep you informed about ways we are improving online video to benefit all our partners.

18 Jun 2009
Adam Cahan named to Hollywood Reporter Digital Power 50

“Cahan’s specialty is helping content owners identify, manage and monetize video across the Web, even when they’re not the ones doing the uploading. Drawing on years of experience at MTV, Google and NBC Universal, he has been successful forming partnerships with media companies like MTV Networks and MySpace (and more to come), which are helping achieve a long-term goal of bringing returns that accurately reflect how much consumers are actually viewing video online. He questions the prevailing market estimates that range from $800 million to $1 billion. “We think it should be eight to 10 times that estimate,” he says.”

Read the complete story at Hollywood Reporter