> Buzz
10.28.11
10.24.11
Premium Online Video Advertising Requires Both Proper Content and Ad Execution
Mediapost: When connecting advertisers with the distribution of their preferred broadcast and professionally produced content, the right video partners will have the ad technology advertisers need to provide both premium content and premium ad execution on every campaign. This combination will ensure content providers can maximize the value of their content and advertisers have peace of mind that their total campaign experience accurately reflects their brand.10.11.11
New Auditude Partnership: Xaxis Tames Online Video Ad Market with Audience Based Video Solution
From MarketWatch: “For the first time ever, we’re allowing advertisers to realize the same brand value that they get from a television campaign in the online video space,” said Brian Lesser, CEO of Xaxis.“By aggregating and standardizing the broadest range of high quality online video properties within a single, comprehensive platform, we offer brands the ability to design and run online video campaigns with the same type of consistency and precision that they use for their television ads.”
08.08.11
Auditude Media Group Leverages Innovid’s iRoll For Deeper In-Stream Audience Engagement
From Mediapost: Through Auditude’s technology, Auditude Media Group (AMG) provides advertisers and agencies unique and often exclusive access to premium long- and short-form broadcast and professional video content.“Brands are looking for innovative advertising formats that grab audience attention and, therefore, generate higher engagement.” said Jeremy Helfand, CEO of Auditude. “The combination of compelling, interactive ad units and high-quality content creates greater brand recall for marketers and a superior ad experience for our technology partners.”
06.13.11
Auditude Expanding Services for Dailymotion and Major League Baseball
From Beet.TV: Auditude, the Palo Alto-based provider of IP video advertising services, is deepening its relationship with DailyMotion, the enormous Paris-based video site, and with New York-based Major League Baseball.Auditude announced the launch of Connect 2.0, a service which will provide Dailymotion and other customers with video insertion and content rights management across multiple platforms. Auditude also announced a deeper relationship with MLB.com to provide ad management for video on demand.
06.07.11
MLB Advanced Media and Auditude Speak at Elevate Conference
Ad-Supported & Paid: A Case Study in Content’s MVPs (Most Valuable Partners)Audiences are expecting to consume video content in new and ever-expanding ways both online and across devices. As viewer demands continue to accelerate, content owners and distributors must balance these demands by efficiently generating maximum revenue.
PANEL: Noah Garden – EVP, Revenue/Major League Baseball Advanced Media. Mike Gaffney – Chief Revenue Officer/Auditude. Will Richmond – Editor and Publisher/VideoNuze (moderator).
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