> Buzz
02.22.10
Auditude Partners with Comcast With Full Video Advertising Technology Solution
From PR NewsWire: “Auditude’s “content aware” platform enables Comcast Interactive Media to dramatically reduce the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content improving the economics of online video.”“After a comprehensive review of the video ad platforms in the market, we decided to partner with Auditude because its platform excels in managing video content, while supporting the complex business rules required by premium and long-form video online,” said David Kappenstein, Director, Advertising Technology & Development, Comcast Interactive Media.
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